Ecokaari: Up-cycling Waste Plastics into Fabrics

Case Code: LDEN208 Case Length: 8 Pages Period: 2020-2023 Pub Date: 2023 Teaching Note: Available

Price: Rs.300 Organization : Ecokaari Industry :Environment & Waste Management Services Countries : India Themes: Social Entrepreneurship, Entrepreneurial Strategy, Environmental Sustainability,Marketing Mix

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On November 2, 2022, Nandan Bhat (Bhat), founder of EcoKaari, stated, “From the beginning, our focus was on creating a market impact that would help the environment. The more people we reach, the more the sales would be. On the one hand, we are trying to conserve the environment and, on the other, we are trying to uplift women and young people of India through training.” Kaari stood for ‘Kaarigar’, which meant artisans in Hindi, while Eco stood for ‘ecological’. The business, founded by Bhat in the year 2020, collected plastic packaging debris and with the help of local craftspeople, converted them into distinctively designed bags..

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